Nurture Interest

Look how a person’s interest changes overtime in your project.

• If you draw an interest curve of your project, how is it generally shaped?
• Does it have a hook?
• Does it have gradually rising interest, punctuated by periods of rest?
• Is there a grand finale, more interesting than everything else?
• What changes would give a better interest curve?
• Is there a fractal structure to your interest curve? Should there be?
• Do your intuitions about the interest curve match the observed interest of people? If you ask people to draw an interest curve, what does it look like?
• Like in movies or in video games, does your project have seven or eight major scenes?

People’s interests are different. Use the string of People in combination with this one to create a unique interest curve for each of the types of personas your project is looking to reach.

"Management is about arranging and telling. Leadership is about nurturing and enhancing."

-Tom Peters

See you on Thursday in the meantime, feel free to share and comment…