Expectancy

Think about the different events occurring in your project, and what those mean to people.

• What is the actual chance of a certain event to occur?
• What is the perceived chance?
• What value does the outcome of that event have? Can the value be quantified? Are there intangible aspects of value that you are not considering?
• What can add extra value?
• Each action a person can take has a different expected value when you add up all the possible outcomes. Are you happy with these values? Do they give people interesting choices? Are they too rewarding, or too punishing?
• How can behaviours shift greatly based on changed expectations?

This String is valuable to analyse the balance of your project. The challenge is to find a way to represent everything that can happen to a person. Gaining and losing money is easy to represent. What is the value of “shoes that let you run faster”? This is difficult to quantify perfectly. Quantifying these less tangible elements is useful. It makes you think concretely about what is valuable to people and why. This concrete knowledge will put you in control of the balance of your project.

Thank you so much for being here and your support

And see you on Tuesday.

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